Annabel Keulen is a consultant at INNOPAY, a Dutch strategy consultancy in digital transactions, based in Amsterdam. Annabel is mainly involved in strategic projects on topics like payment innovation, open banking and open finance. She is committed to help guide organisations world-wide to fully embrace the opportunities of the digital transactions era.

Annabel strongly believes in the power of an inclusive and diverse workplace with inspiring role models for young professionals. However, as a young professional in the financial industry, she found it challenging to find and connect with role models and peers in the industry. This became even harder due to COVID-19. Therefore, Annabel initiated to relaunch the EWPN Young Leaders Programme to empower and inspire young professionals and to connect them with their role models.